Saturday, April 29, 2023

EOTO Terms and Concepts Presentations

Mediasphere

Online Influencers:

Online influencers are people who have gained their following and fame through social media like Instagram, YouTube, TikTok, or Twitter. Online influencers post their content on social media sites. There are many different types of content social media influencers post. Some become famous for fashion, comedy, fitness, and many other things. They have a huge influence on their followers. Social media influencers actually make money doing this as well. They get major brand deals for promoting brands on their social media accounts or doing collaborations with companies. Some people think that online influencers are actually more trustworthy and genuine than big celebrities because they have made more of a connection with their followers. 

How Online Influencers Have Changed Society:

Online influencers have changed the way we consume media. They have changed traditional media by creating content that people can relate to and engage with more. People have started turning to online influencers for news, entertainment, and product recommendations instead of regular media. 

Online influencers have also created a lot more job opportunities. Influencers can make money through brand deals, sponsorships, or collaborations with companies. They also can hire people as assistants or social media marketing teams to help them with their content. 

Online influencers have also been promoting social causes. Since a lot of them have pretty big platforms with lots of followers they have been spreading awareness or information about certain social causes to their followers. They can also get their followers to donate money to specific causes. A few of these social causes could be mental health, climate change, racial justice, or body image. 


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